KnitCraft

UI/UX Design | Branding | App Design

Duration: 4 weeks, Spring 2020

Contributors: Myself

Responsibilities: Brand Identity, Prototyping, Research

Project Overview

Creating an app for knitting community in San Francisco, The project will define one particular need and creating a system to fulfill it.

Create a new brand guideline
Research for target audience
Create a starter kit for knitting community
A set of imagery for advertising

Why do I do this?

I have experienced knitting myself and had straggle reading the pattern and finding help from another people. I want to create a platform for knitter to reach out each other. I want to connect the community and let them share their skills with each other.

Problem

Knitter is hard to find each other in their own community. A lot of beginner struggle in knitting.

Solution

I have created a solution that will help the knitting community to find help and create a platform for them to form events and free classes.

Goals

Easy access pattern through app or QR code
Design a online community platform for knitter (chat, classes, questions)
Buy knitting supply through the app

Target Research

To better understand my target audience, I did some research and found out that 71% of knitter and crocheters are female. The age of my target audience will be fairly even across the board. I will have my target audience set from 18 to 55+.

I have found out that 77% of knitter search and learn their skill through youtube. Younger generation will search online and learn for themselves.

Why Knitting?

IT FEELS GOOD

Knitting helped 40% to fight depression
88% feel less stressed when they knit

PERSONA

Marie Broadbent
Employee in Twitter
35 years old
Chicago, IL

PERSONAL BIO
Marie is an art student who study in Chicago. She learns knitting through youtube. Knitting helps her release stress from school. Youtube only allow her to learn the basic.

NEED STATEMENT
Marie needs a platform for her to improve her skill in knitting. A community for her to actual connect with people and learn from the expert.

USER