TRESTLE

Visual Design | Marketing | Branding

Duration: 2 months, Fall 2019

Contributors: Myself

Responsibilities: Brand Identity, Prototyping, Research

Project Overview

Redesigning the brand logo and website for Trestle restaurant, which located in San Francisco. Creating a stunning visual website/logo and interactive piece for their customers.

Project introduction

Create new logo, full brand guideline
Restaurant competitive analysis
Redesign signage, advertising and environmental display
Website and interactive piece (iPad menu)

The Story

Trestle is a local high quality restaurant in San Francisco. They offers a three course pre-fix menu just for $39 per person and delivers the most amazing food you will ever have for a Michelin star standard. Trestle prepared their dishes base on the fresh and local ingredients every week. This is a destination restaurant that's fit for everyone for the locals.

Why do I do this?

I love eating. I tried out this restaurant and love it so much. It is a fun project to make a brand new logo and visual design for TRESTLE.

The special

Low price with high quality food
New menu every single week with fresh and local ingredients
Middle class, friendly price point for Michelin guided restaurant

Brand weakness
& Improvement

Website workflow confusion for the users
Color combination problem on the website, menu and logo
Redesign website, logo and menu update

Trestle Interior / Website / Menu / Food

Competitive Analysis

Gary Danko / Courses Menu

Clean website design
Target high class customer
Style: romantic, old school

Rich Table / Comfort Cuisine

Young & fresh modern design
Forward-thinking chef pick menu restaurant
$99 per person / target young audience (20-40 years old)

Insights & Takeaways

After researching for competitor, I believe Trestle need an update on their website and brand new logo for their target audience
creating a new logo with bright color website will improve the visibility of their brand

Final Design